Online Shopping Experience Across Multiple Channels Customers want a smooth user experience across all platforms, including mobile, IoT, and Progressive Web Applications (PWA). By giving customers a seamless and customized purchasing experience, e-commerce enterprises must stay up to customer expectations and create long-term value. Delivering outstanding micro experiences at scale throughout the client journey is challenging, mainly when doing so requires constant improvement of your company, resources, and technology. Even the most minor errors can…